Your friends with your hype girls and cheerleaders, girls and guys, I should say cheerleading you on and inspiring you to do it. We like it better than all the other boy popular sparkling waters right now. And they were like, this is it, do this, you're young. But actually as time went on, we were getting good and people eventually new, hey paul is especially super entrepreneurial, Everyone always thought he'll probably want to start something. And after the first, the first few rounds, our friends were like, this is unacceptable. It was more like, hey, you guys should try this. We were not like, we want to make this real, can you tell it, give us your feedback. We both grew up in homes that didn't allow soda drinking very much, but we just felt that it was a bit uninspired and it kind of left a funny aftertaste and so we wanted to mess around and that was when we thought about, okay, lavender ice cream or even, there's a big craft beer movement in Denver and we're just thinking like people are going craft and really enjoying it and that's when we started experimenting in our kitchen, just testing out with our home carbonate er a bunch of different funky ingredients. I know we haven't done that in a while where we had a fridge stocked with Lacroix, other conventional sparkling waters and we're drinking a lot of them paul especially, he used to come home with a backpack just to show me like a graveyard of the cans he drank that day, it would be like 12 and we just started talking about how uninspired we were and it wasn't that it wasn't good, it was good. Oh my gosh! So my next question was going to be, where does this story start? Does it literally start with the lavender ice cream? Is that the catalyst for this whole thing? That's definitely part of it? Um, paul and I, we now live in san Francisco, but this was now four years ago, we're living in Denver and we were working in offices novel.

This one is a chameleon, we have a sloth many others in this whimsical land. If you've seen our can art before, I've got one here. The ethos though, I would say we've created this natural whimsical world. So you take your conventional sparkling water and put a little twist on it with plant based, more natural ingredients. So think plant extracts like lavender, basil, peppermint. It's made from herbs, fruits and flowers. Okay, so or Aura bora is an herbal sparkling water. Tell me about or Aura bora and the ethos behind the brand. Like we would have, not that I'm wearing purple, but you know, bright poppy colors.

I mean we kind of would have been a bit matching. Love the branding, love the vibes, love the purple jumpsuit that I've seen you wearing. I was just telling you how much I admire your brand from afar. I'm excited to have you on the show today.

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